While scanning the latest LEGO models on my favorite building sites, I came upon a video which should be required viewing for anyone working for a company with ties to fandom. This talk from Jake McKee, a former LEGO employee who helped the company dig itself out of a financial and creative hole by truly […]
Entries Tagged as 'LEGO'
Why Communication with Fans Matters (A LEGO post)
April 5th, 2008 · 4 Comments
Brick Habit: Obsession
February 12th, 2008 · 17 Comments
I don’t remember my first LEGO set — it was probably from the Space or Castle lines — but in the two and half decades that followed, I’ve had an intense on-again, off-again relationship with the perfect plastic bricks. Some of my fondest memories of my youth involve building modular space ships with out of […]