While scanning the latest LEGO models on my favorite building sites, I came upon a video which should be required viewing for anyone working for a company with ties to fandom. This talk from Jake McKee, a former LEGO employee who helped the company dig itself out of a financial and creative hole by truly embracing fandom, has relevance well beyond the niche of plastic building blocks. It’s long, and nerdy to the extreme, but if you if you read stuff like WIRED or work with in an industry with a vocal and affluent minority of fans, it’s definitely worth the time investment.
Elsewhere in the industry/fandom world, here’s how NOT to think of your fans.
Look for a related essay on doujinshi/fan fiction very soon. With real Labyrinth tidbits, too, I promise!
Thanks to Brickley’s Words for sharing.
